STËLZ MENU CARD HOLDER

Add a new tool to the portfolio by listening to the needs of our client

Client

STËLZ B.V. Hard Drinks in FMCG 

Win the Table 

To develop a smart visibility solution that reinforces STËLZ’s presence on terraces while offering true value to outlet owners. The aim was to design a functional item that outlet owners need — turning it into both a branding opportunity and a functional asset. This approach not only boosts brand visibility at key consumption moments but also adds a versatile POS item to STËLZ’s growing toolkit, enabling the brand to respond to diverse outlet demands.

Client Challenge

STËLZ is a fast-growing hard drinks brand, primarily consumed at high-energy moments such as festivals and nightlife events. With ambitions to extend its presence into daytime occasions, STËLZ needed a creative solution to claim its spot on the terrace — a new channel for brand engagement.

Our Solution

Faced with this challenge, our team explored various product concepts that balanced functionality with on-brand design. The result? The STËLZ Menu Card Holder — a smart and stylish on-table item tailored for the hospitality industry. By weaving the STËLZ Hard Iced Tea branding directly into the design, we created a piece that seamlessly blends utility with on-brand visibility.

Result / Impact

Within just 8 weeks of launch, STËLZ distributed over 5,000 menu card holders across terraces in the Netherlands. Following the success of the initial rollout, the brand has already placed a second order to gear up for the upcoming terrace season — proving both the concept's effectiveness and its strong market reception.

Visual Highlights

Client Quote:

By integrating the STËLZ Hard Iced Tea brand into a functional and desirable item for outlet owners — a branded menu card holder that doubles as a "gift" — we secured prominent on-table visibility, directly driving sales. The repeated reorders confirm its effectiveness and contribution to brand presence on the terrace.